MADISON, Wis. (2/5/15)--CUNA Mutual Group's 2015 Loan Generation Marketing webinar series begins at 1 p.m. (CT) Tuesday, with a session focused on growing unsecured loans through credit card and personal loans.
"Loan generation marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by targeting qualified existing or potential members using credit prescreens, and then sending the right message at the right time," said Steve Hoke, CUNA Mutual Group director of loan growth products. "Campaigns feature all major loan categories including auto loans, real estate loans, and unsecured loans."
The free webinars are conducted by CUNA Mutual Group Loan Generation Marketing specialists and address top issues facing credit unions, including how to grow larger, more stable loan portfolios, create deeper credit union member relationships and generate interest and member-friendly non-interest income.
"Attendees will gain valuable insights into how to grow loan volume, increase share of wallet, retain and expand membership and grow credit union assets with a loan generation marketing campaign," said Hoke.
The webinars run from 1 p.m. to 1:30 p.m. (CT) and conclude with a live Q-and-A session.
Other 2015 Loan Generation Marketing webinars include: