WASHINGTON (1/2/14)--aSmarterChoice.org, the Credit Union National Association's consumer website, is undergoing a structural redesign to build a more responsive application on mobile phones and tablets.
The website was launched in 2011 by CUNA and state credit union associations to provide information on credit unions to potential members and to press professionals.
CUNA also is working to augment the site in early 2014 with content in the form of a blog and more articles on financial literacy.
"The goal is to encourage return visitors to the site, folks who will do more than just search for a credit union through the finder. They will actually complete the process of becoming a credit union member because they understand and appreciate our value proposition as compared to other financial institutions," said Pat Keefe, vice president of CUNA communications.
Keefe said CUNA will execute a test phase of the changes early in January, to closely be followed by a Jan. 6 official unveiling of the improvements.