Fascination is the most powerful way to influence decision making, according to Sally Hogshead. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers.
With the first of four debates between presidential and vice presidential candidates kicking off Monday night, CUNA is launching the next phase of its "Strong Credit Unions. Strong Middle Class" campaign, allowing stakeholders to share the credit union message.
CUNA continues to push for a delay in the Department of Labor’s overtime rule so the agency has time to fully assess the impact the plan would have on credit unions, especially smaller ones and those in non-metropolitan areas.