'People do business with people they like—and they recommend businesses they love.'

Adopting sound social media policies is increasingly critical to organizations of all types and sizes.

Critical to the success of social media efforts is a simple practice: Move beyond promoting products and interact with other communities and posts.

As technology has bypassed collection regulations, questions remain about how to use new tools appropriately.

'We never expected Facebook to be so big.'

Social media campaign raises NMTW CCU's profile.

When people interact on social networks, their brains release the chemical oxytocin, the same chemical that's released when people experience acts of trust, loyalty, or generosity. This shows how people are wired to interact with others.