‘We take time to understand our SEGs, and we design products around their needs.’
April 1, 2012
We established a unique partnership in September 2011 with: Harborside Manor Apartments, a local apartment complex. As we looked locally for opportunities to expand our field of membership by adding additional select employee groups (SEG), we realized we’re neighbored by multiple apartment complexes. Each has employees we can serve.
When trends show that markets are changing, does your CU adjust?
November 1, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.