PODCAST: Marketing in concert

Good marketers don’t go it alone. Instead, they collaborate to gain multiple perspectives and achieve the best possible outcomes.

That approach works well for Alana Kelly, marketing manager at $365 million asset On Tap Credit Union in Golden, Colo.

She received the 2021 Rising Star Award from the CUNA Marketing & Business Development Council.

In this episode of the CUNA News Podcast, Kelly explains how her previous experience shapes her credit union marketing efforts, successful campaigns at On Tap, how marketing changed during the pandemic, and what the future holds for her discipline.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

1:10: Alana’s background

3:57 About On Tap Credit Union

4:44: Successful marketing campaigns

8:25: Alana’s approach to marketing

9:29: How marketing changed during the pandemic

11:56: The future of marketing

13:34: Prioritizing marketing tools