Share Insurance Multi-Media Campaign Gains Nationwide Exposure

First three months of NCUA campaign tallies more than $2.6 Million in donated ad time.

January 3, 2011

Donated advertising for the “NCUA-safe” multimedia public education campaign has topped $2.6 million in the three months since its initiation, the National Credit Union Administration (NCUA) reports.

The campaign, featuring nationally-known personal finance expert Suze Orman, combines 30- and 60-second television and radio ads, and outdoor and indoor posters touting the safety of federal insurance for credit union member deposits.

Results through Dec. 20:

  • National cable networks: 79 airings on CBS, ION, and WGN Superstation resulting in $154,000 in donated airtime;
  • Local TV: 1,346 airings, worth $388,808;
  • Radio: 817 airings, worth $963,018; and
  • Out-of-home (bus shelters, mall posters, and Times Square Message Board) worth $1,108,000.

The total donated campaign value is $2,613,826.

The “NCUA-safe” campaign will continue throughout 2011.