‘Looch’ Helps CU Connect With Members

Social media campaign raises NMTW CCU's profile.

March 14, 2011

NMTW Community Credit Union, Lowell, Mass., has launched “Mondays with Milan” on its Facebook page ( as a way for members and the general public to connect with Boston Bruins star and NMTW spokesperson Milan “Looch” Lucic—and learn more about the credit union.

Lucic posts new content every Monday about everything from his thoughts on the team and hockey to what he does in his downtime—and why he became a member of NMTW Community.

He also answers questions that fans leave for him on NMTW’s Facebook page.

“Mondays with Milan is a unique program in which we’re going to emphasize our social media platforms and encourage our Facebook fans to post comments and questions for Milan,” explains Ken Del Rossi, president/CEO of the $293 million asset credit union.

“We’re excited to be working with ‘Looch’ and we’re happy to give our members the chance to get to know him.”

Members must “like” NMTW Community’s Facebook page to gain access to this content and to win a chance to share ice time with the hockey star.