CU Takes Advantage of Fresh, Clean Website

‘It’s quick and easy for members to find what they want—in English and Spanish.’

October 25, 2011

Who: Annette Coronado
What: Director of Marketing
Where: SCE FCU, Irwindale, Calif.

Our new website interface runs on a content management system (CMS):

We’ve moved from having HTML-based software on a computer to a site on a host server. Now authorized employees can access, modify, and update the website via any Web browser using a PC, Mac, or smartphone. Multiple administrators control sections of the website for continuous and timely adjustments. Our website blog can update our Facebook page and RSS feeds.

The new design:

Has a fresh, clean look with an intuitive structure. It’s quick and easy to find what you’re looking for—in English and Spanish. The website features live chat; news feeds with alerts; icons for quick access to tools; and a proprietary, all-in-one ATM and shared branch locator with driving directions. Our microsites in English and Spanish—geared toward prospective members—feed to our main site. Our next enhancement will be an online registration tool for seminars, classes, and community events.

Our membership is diverse and about to diversify more:

We’ve signed a letter of intent to merge with a credit union in southern Nevada. That will bring our geographic reach to a new level.

The most rewarding aspects of my job:

I work for an organization I’m proud to represent. We do great things for our members, staff, and community. I thrive on the energy and variety involved in marketing, and I work with people I enjoy and respect. It really is a pleasure to come to work every day.

When I’m away from work, you’ll find me:

At the beach, playing or watching volleyball. My husband and I have played for years. Now our 11-year-old plays competitively, and our 5-year-old is taking lessons. I have a feeling beach volleyball will be part of our lives for many years to come.

My favorite little-known California destination:

The Monrovia Street Festival, a longtime favorite. It features local restaurants, vendors, growers, and artists—all displayed along Old Town Monrovia’s main street. It’s the largest street fair of its kind in California, and takes place every Friday night from March through Christmas.

A book I read recently that made a difference in my life:

“Left to Tell,” by Immaculée Ilibagiza. The author survived the Rwandan genocide by hiding in a tiny, cramped bathroom with seven other women for 91 terrifying days. But many family members and friends did not survive. It’s an incredible story of the horror of her first-person account, but also of hope, courage, the power of prayer, and ultimately of healing and the grace of forgiveness. This book certainly puts things into proper perspective and causes one to reconsider the refusal to forgive.

My favorite TV show:

“The Biggest Loser.” I enjoy watching the transformation of not only the contestants’ minds and bodies, but also their lives as they discover what brought them to the state they’re in and what it takes to never return.