Marketing Conference Garners Record Turnout

Preconference workshops examine sales, marketing, and social media.

March 8, 2012

Nearly 450 credit union marketers are attending the CUNA Marketing & Business Development Council Conference in New Orleans—a record number, says CUNA Councils Vice President David Rohn.

Wednesday’s preconference sessions covered advanced sales techniques, creating a compelling marketing plan, social media tactics, and an “apprentice workshop,” where attendees visited a nonprofit restaurant that provides life skills and job training to at-risk youth.

At an orientation for first-time attendees, several CUNA Marketing & Business Development Council Executive Committee members encouraged the newcomers to tap fellow council members for ideas.

“Networking is huge,” says Nancy Hutchinson, senior vice president of marketing and business development for Minnesota Power Employees Credit Union, describing someone she’d met 10 years ago with whom she still maintains contact. “Network with the people around you and learn from them.”

From left: Andy Reed, CUNA Marketing & Business Development Council Executive Committee member, welcomes Jordan Purpero and Chris Miller.

“Most of us have no people, no budget, and no time,” adds Amy Davis, vice president of marketing for Red Canoe Credit Union. “But we take back what we learn here and do something with it.”

“Share you story so we can steal your ideas,” quipped Sean McDonald, director of business development for Mid-State Federal Credit Union and council chair. The former banker added that he loves the spirit of credit unions, which includes working together.

Later this morning, inspirational performing artist Victoria LaBalme will discuss how to “get off the conveyor belt of life.”