Put Social Media to Work for You

View social media tools as tools to improve leadership.

May 1, 2012

Don’t look at social media tools as just more on your to-do list. View them as tools in your personal toolbox to improve leadership, suggests The Wall Street Journal.

Here are four ways the article suggests social media can work for you:

  1. Create a leadership dashboard. Use iGoogle, Google Reader, or an aggregator like Flipboard to subscribe to blogs, columnists, or news with insights into leadership models and research.
  2. Stay focused. Social productivity, planning, and mind-mapping tools can keep your focus sharp and creative powers strong.
  3. Join a CEO social network. Find groups of respected and trusted executives. Follow them on all the social networks you use. Create a private Twitter list, Google+ circle, or Facebook friend list just for these connections.
  4. Amplify your voice. If you often send important articles to staff, tweet the links instead. Record your speeches and post them to your YouTube channel.