Prepare for ‘Right Moment’ at ACUC

Conference keynoters will cover wide range of topics.

June 1, 2012

Maj. Dan Rooney, a decorated Iraq War veteran, aviator, and philanthropist, wants you to be ready for the right moment.

Taking action when these moments come along will be one of Rooney’s key messages to credit unions as keynote speaker at CUNA’s America’s Credit Union Conference (ACUC) in San Diego later this month.

Maj. Rooney describes the moment that inspired him to create the Folds of Honor Foundation, which provides scholarships to children and spouses of military veterans disabled or killed in action. It occurred on his way home from his second tour in Iraq, he says in a Credit Union Magazine interview.

“The pilot announced as the plane landed, ‘Ladies and gentlemen, we have an American hero on board: Cpl. Brock Bucklin. His twin brother, Cpl. Brad Bucklin, is accompanying him home from Iraq. As a sign of respect, please remain seated while Cpl. Bucklin’s family receives him in his final homecoming.’”

Maj. Rooney says he watched out the window of the plane as the family waited for the flag-draped casket to be lowered, and among the family was Brock’s four-year-old son.

Currently, there are more than one million dependents of our wounded or killed in action military heroes from the wars in Iraq and Afghanistan—and 87% of these children and spouses don’t qualify for federal educational assistance, he points out.

His foundation is bridging that gap, he says, awarding more than 2,600 scholarships to date.

What he hopes credit unions will take away from his speech: “Synchronicity,” Maj. Rooney says. “Or as I call it, ‘Chance with a purpose.’ It’s all around us. People and experiences are placed in our lives, guiding us on our destined path. The great challenge is recognizing the moments of synchronicity and having the courage to take action.”

ACUC Keynoters Cover Wide Range of Topics

In addition to Maj. Dan Rooney, ACUC keynote speakers will include:

Shawn Achor, author of “The Happiness Advantage.” Business profitability would improve if businesses focused on employee happiness, Achor believes. And happier employees are smarter, more energetic, and more creative. “Happiness is the precursor to success, not really the result of it.”

Chris Brogan, president
of Human Business Works. “Credit unions have a huge opportunity to be the com­munity hub,” according to Brogan, if they learn to harness the power of the Web and social networks.

Sally Hogshead, science-based marketer and brand guru. Attendees will discover their innate “fascination triggers” through her Fascination Advantage test. Fascination is an intense emotional focus, Hogshead says. But people don’t learn how to be fascinating, she adds, “you unlearn how to be boring.”

Tom Peters, business innovator and author of the influential “In Search of Excellence.” Peters advises organizations to “reward excellent failures and punish mediocre successes”