Billboard Campaign Turns Heads
All-white billboard with the words ‘intentionally left bank’ quickly drew attention.
Credit Union Magazine: Can you describe your “intentionally left bank” ad campaign?
CU Mag: Where did this idea come from?
CU Mag: What did it look like?
CU Mag: How did you measure success?
CU Mag: What was the second phase of the campaign?
CU Mag: What's the most unique thing about Seattle Metropolitan CU?
CU Mag: How do you communicate the importance of democratic ownership and other cooperative principles?
CU Mag: What's the biggest compliment someone has paid you?
CU Mag: How do you unwind after work?
CU Mag: What's one thing people don't know about you?