Transform Service Into Sales

CUNA Creating Member Loyalty transforms your CU's culture.

August 14, 2013

CUNA Creating Member Loyalty™ (CML) transforms a credit union into a sales and service powerhouse through changes at both the individual and organizational levels.

These changes promote a culture that exceeds member expectations and increases bottom-line sales.

More than just a training program, CML provides implementation services that lead to long-term credit union and staff development.

Through planning, implementation, and evaluation, CML not only initiates a transformation, it provides the framework and tools to sustain and grow your sales and service culture.

To learn more, visit

Blend Quality Member Service With Sustainable Sales Results

Too often, service is pursued at the expense of sales, leaving credit unions very good at serving members, but struggling to grow their business.

These two concepts can work hand-in-hand to provide an outcome in which both the credit union and the member benefit.

Develop an action plan for both at CUNA Sales & Service Culture Institute in San Francisco, Sept. 16-18.

Experts at the institute will explore blended methods of sales and service strategies. Create a culture that will boost sales without sacrificing service.

 For more information about the conference and to register, visit

Measure Engagement and Satisfaction

Committed, loyal, and productive. Do these words describe your employees?

Credit unions with satisfied and fully engaged employees have lower turnover and higher productivity, and are more likely to attract top talent.

Improve the way your staff interacts with each other—and your members. Conduct a CUNA Employee Satisfaction or Engagement Survey to identify areas for improvement to ensure the best member experience:

Employee Satisfaction Surveys. Improve the way your staff works together, enhance your credit union’s brand image, and increase the level of service you deliver to members.

Employee Engagement Surveys. Focus on loyalty and engagement at your credit union.

Start your survey at

Ideas and People Coming Together

Join your passionate credit union peers and a lineup of forward-thinking speakers at CUNA Community Credit Union & Growth Conference, Oct. 8-11, in Uncasville, Conn.

Filled with sessions designed to develop ideas and bold strategies, leave this conference with action items to drive growth back at your credit union. Keynoters include:

Paul Smith, corporate trainer;

Chad Hymas, motivational speaker;

Sarita Maybin, communication expert;

Paul Gentile, CUNA’s executive vice president, strategic communications and engagement; and

Ryan Donovan, CUNA’s senior vice president, legislative affairs.

To register, visit