‘Don’t Tax Tuesday’ 2.0 a Resounding Success

The campaign to maintain the CU tax exemption has generated 850,000 messages to Congress so far.

September 12, 2013

More than 4,800 tweets were aimed specifically at representatives’ Twitter accounts—more than double the total from the first Don’t Tax Tuesday campaign in July.

“This campaign was more successful than we could have anticipated,” CUNA President/CEO Bill Cheney tells News Now. “The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmakers.”

It’s clear, Cheney says, that the credit union movement made quite an impact. Consider:

More than one million Twitter users were potentially exposed to the second #DontTaxMyCU campaign—bringing the campaign total to more than three million Facebook and Twitter users. had more than 69,000 page views on Tuesday, nearly seven times the site’s daily average. Seventy-percent of the nearly 23,000 unique visitors were first-time visitors to the site—credit union members newly engaged in our campaign.

More than 8,000 additional contacts were delivered to Capitol Hill Tuesday via email.

So far, the “Don’t Tax My Credit Union” campaign has generated 850,000 messages to members of Congress.

“I can’t say enough about how grateful we are for your efforts on behalf of our member credit unions,” Cheney says, adding that Ways & Means Committee staff have already begun briefing representatives on possible tax reform drafts. “And the American Bankers Association is once again active with paid media inside the beltway, spreading misinformation about credit unions.

“So the fight continues,” he continues. “In the meantime, however, a job well done on an incredibly impressive advocacy campaign by CUNA, leagues, and credit unions.”