Opting for a Billboard on Wheels
Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.
Texas Trust Credit Union is coming to a freeway near you in the Dallas-Fort Worth metroplex.
The $764 million asset credit union recently equipped its community relations and financial education staff with a pair of 2012 Jeep Patriots bearing a custom “wrap” that transforms the vehicles into roving billboards.
Despite the initial cost of the Jeeps, Texas Trust figures to come out ahead money-wise in less than two years when factoring the cost of two traditional billboards and eliminating $600 per month in mileage reimbursement costs.
“Generating visibility in a dense metropolitan market isn’t easy,” says Amber Danford, senior vice president of marketing for Texas Trust. “Our newly wrapped Jeeps give us more exposure than a static billboard and provide a practical service, too.”
One vehicle wrap can generate 30,000 to 70,000 impressions daily, according to the Outdoor Advertising Association of America—reaching more consumers at a lower cost per impression than any other form of outdoor advertising.