Opting for a Billboard on Wheels

Texas Trust gets bang for its buck with Jeeps bearing the CU's name and colors.

February 10, 2014

Texas Trust wrapped Jeep

Texas Trust Credit Union is coming to a freeway near you in the Dallas-Fort Worth metroplex.

The $764 million asset credit union recently equipped its community relations and financial education staff with a pair of 2012 Jeep Patriots bearing a custom “wrap” that transforms the vehicles into roving billboards.

Despite the initial cost of the Jeeps, Texas Trust figures to come out ahead money-wise in less than two years when factoring the cost of two traditional billboards and eliminating $600 per month in mileage reimbursement costs.

“Generating visibility in a dense metropolitan market isn’t easy,” says Amber Danford, senior vice president of marketing for Texas Trust. “Our newly wrapped Jeeps give us more exposure than a static billboard and provide a practical service, too.”

One vehicle wrap can generate 30,000 to 70,000 impressions daily, according to the Outdoor Advertising Association of America—reaching more consumers at a lower cost per impression than any other form of outdoor advertising.