USFCU’s Logo Change a Sign of the Times

CU's new look stresses its bond with the University of South Florida.

February 17, 2014

USFCU new logo

USFCU logo timeline

It’s not enough to quietly stay current with technology, product, and service trends, as well as the composition of your membership. Credit unions need to show current and prospective members they’re ahead of the curve.

Developing a new logo is a very visible means to that end.

USF Federal Credit Union, which operates in the competitive Tampa, Fla., market, recently revamped its logo to stress its bond with the University of South Florida.

“We take great pride in [that] heritage, and we wanted a logo to represent that affiliation and our commitment to the entire university community,” says Richard Skaggs, USF Federal’s president/CEO.

While unveiling its fresh look, the $431 million asset credit union also reflected on previous iterations, providing an interesting look at the evolution of a logo.