CUNA MBD14 Underway
Nearly 450 CU marketers gather in Orlando for premier conference.
While technology has made it easier to reach media professionals, it has made it harder for your CU to get noticed, says John MacDonald, president/CEO of Big Decisions.
It takes a lot of effort to pull off a conference with 450 attendees. From left: Kati Goetsch, CUNA Strategic Services, and the CUNA Councils’ Natalie Sherry and David Rohn work behind the scenes Wednesday afternoon.
Nancy Hutchinson (center), CUNA Marketing & Business Development (MBD) Council Executive Committee member, welcomes first-time attendees to Orlando.
AltaOne FCU’s Ted Huntington chats with CUNA MBD Council Chair Michelle Hunter (center) and Vice Chair Kathryn Davis.
MECU's Aziza Gary (left) and Sean McDonald, Mid-State FCU, discuss business development and marketing challenges their respective CUs face.
Merchant-funded loyalty programs deepen CUs’ ties with members, explains Phil Linton of Buzz Points, a CUNA Strategic Services alliance provider.
Diamond Award entries were displayed on electronic kiosks in the Exhibit Hall. Here are two hopeful award candidates from Pelican State CU.