Leading Edge

CFO 2.0

Today’s CFOs must understand the CU’s strategic plan and provide feedback.

May 1, 2014

Today’s chief financial oficers (CFO) must clearly understand the credit union’s strategic plan and provide feedback on the business model, according to “Portrait of a Modern CFO,” a white paper by the CUNA CFO Council.

Key issues and emerging priorities for them include:

  • Increasing regulatory requirements that demand CFOs pay close attention to compliance;
  • Technological advances, such as big data tools, that allow the reconfiguration of finance processes and provide new business insights;
  • Risk management approaches that lead CFOs to play an active role in determining organizational risk; and
  • Public relations and stakeholder management, as CFOs increasingly have a public profile and responsibility to represent the corporate brand.