Marketing
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Awareness initiative to raise CUs’ profile
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
Marketing
Out in the Open: From Subliminality to Transparency
Traditional advertising has withstood the test of time.
Creative Thinking Pays Off
‘It’s inspiring how just two little words—we care—can hold so much meaning.’
Gaming App Thrills Hospitalized Children
The app—called Foozel—serves as part of UMCU's three-year, $342,000 pledge to benefit two area hospitals.
A Millennial to Watch
'Stories are powerful, remembered, retold, and shared.'
Rockin' the CU by Day, Clubs by Night
Real-life rock star oversees CU marketing efforts.
People Person
CU executive's recall ability is well suited to business development.
Champion for the Community
Relationship-builder is committed to demonstrating the CU difference.
Dedicated to Marketing
Bicycle program builds relationships with college students.
Four Consumer Trends to Watch
Consumers are more connected than ever, but their attention often is divided.
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Daily Debit
Same-day ACH debit payments promises added volume but demands added diligence.
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What's Trending
Bitcoin, Ethereum, and the cryptocurrency bubble
Who pays the freight with cryptocurrency, and who’s left holding the bag.
Compliance: Requirements of Right to Financial Privacy Act
A question was recently posed to CUNA’s compliance staff about the Right to Financial Privacy Act. Specifically, what type of documentation is required from a federal government agency when it requests financial information on a member?
NCUA outlines 2018 distribution as part of TCCUSF closure
The NCUA board Thursday issued a proposed plan to close the stabilization fund this year, which would provide credit unions with a distribution in 2018 likely between $600 million and $800 million.