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Home » Topics » Marketing

Marketing
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Prepare for disasters, big and small
Marketing

Prepare for disasters, big and small

‘Train for smaller-scale disruptions and drill for the big stuff,’ panelists tell conference attendees.
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03-12-18 awareness-panel
Marketing

Awareness campaign opens marketers’ eyes

CUNA showcases new industry brand platform and creative.
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Why your credit needs to use member feedback loops
Marketing

Why your credit union needs to use member feedback loops

Raoust+Partners calls on credit unions to reshape their business using the voice of the consumer.
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Kayla Martin
Marketing|CU Rock Stars 2016

The social storyteller

Kayla Martin harnesses the power of social media to connect with Local Government Federal CU members.
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Cyreeta Sharp
Marketing|CU Rock Stars 2016

A millennial at heart

She’s not a millennial, but she plays one at work.


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Jon Paradise
Marketing|CU Rock Stars 2016

Communicator builds participation and commitment

'Part of my challenge was to get CUs to own their campaign; to not see it as the league’s campaign but our campaign.'
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Danielle Frawley
Marketing|CU Rock Stars 2016

Hail to the chief retail officer

Massive rebranding effort moves CU toward a tone of friendly, youthful familiarity.
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Casey Carlson
Marketing|CU Rock Stars 2016

Casey goes to bat for SPIRE CU

Marketer incorporates his love of sports into everything he does, personally and professionally.
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BizKid$
CU System|Marketing|Community Service

National CU Foundation seeks $1.1 million in Biz Kid$ funding

Biz Kid$ is the only CU-funded and branded financial education program on television.
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Pokemon
Marketing

CU capitalizes on Pokémon craze

Branch staff engage with many people who are playing the game.
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Teresa Freeborn
Marketing|ACUC Tuesday|ACUC Wednesday

It's time to close the awareness gap

America's CU Conference attendees got a first look Tuesday at a new awareness initiative CUNA is developing in partnership with leagues and CUs.
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Teresa Freeborn
Marketing|Management|ACUC Sunday

CUNA to preview awareness initiative during ACUC

The CUNA Creating Awareness Advisory Group will provide an overview of its work to identify ways to raise awareness of CU movement Tuesday. The chair of the group will present an overview of the group’s work.
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Branding
Marketing

Rebranding your CU? Energize staff first

Passionate employees are your best ambassadors, U of I Community CU effort demonstrates.
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This Month Payments: Perils and Promise

Payments: Perils and Promise

The payments arena offers new opportunities to connect with members.
Cards Are (Still) King

Cards Are (Still) King

Credit and debit cards still drive the competitive payments market.
Open Banking on its Way

Open Banking on its Way

Prepare for the impact it will have on member relationships and competitive positioning.
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