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Awareness initiative to raise CUs’ profile
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
Four Consumer Trends to Watch
Consumers are more connected than ever, but their attention often is divided.
Technology|Marketing
Changing Consumer Behaviors Require New Member Interactions
CUs should re-examine how they interact with members in branches and call centers, and via social media.
Retiree Entrepreneurs at Bat
How might CUs help members redefine traditional definitions of retirement?
Drive Mobile Banking Adoption: Three Steps
Prioritize product investment, multi-channel marketing, and employee engagement to maximize benefits from mobile banking adoption.
Share the Secret of CU Membership
'This industry is one of the world’s best-kept secrets.'
Discover the Power of Loyal Members
Results from CUNA’s 2015-2016 National Member & Nonmember Survey reveal the persistent strength of member loyalty.
Fulfill Your Brand Promise: Six Steps
Branding isn't just about marketing; it involves fulfilling a promise to members.
CU Messaging Blankets State Legislators’ Summit
When elected officials and their staff from all 50 states converged on Seattle this month, America’s CUs greeted them with a messaging campaign.
Create a Sustainable Market Advantage
Choose a business model, become an expert, and fine-tune your competitive advantage over time.
A New Risk Mindset
Board involvement in governance, risk management, and compliance (GRC) is crucial.
Exporting Advocacy
CUs in Ukraine are entering the advocacy arena to better serve members.
Advocates Embrace the Long Game
In-district visits build lasting relationships with lawmakers.
4 Steps to a Robust Planning Process
First-rate strategic plans require attention, discipline, resources, and frequent updates.
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Compliance: Final rule analysis of TRID changes available
CUNA’s final rule analysis of the CFPB changes to the TRID rule is now available. The rule, published in the Federal Register this week is effective Oct. 10, with a mandatory compliance date of Oct. 1, 2018.
PODCAST: Digital marketing advice from a former ‘annoying’ salesman
The hardcore 'Glengarry Glen Ross' approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.
CUNA supportive of DOL’s proposed 18-month fiduciary delay
CUNA is pleased that the DOL appears to have considered its request for a delay to the implementation of its fiduciary rule, indicating this week it is proposing an 18-month delay for the rule.