Marketing|GAC18 Wednesday Tips for understanding millennials Young adults aren't 'as strange and alien' as some believe, Kristen Soltis Anderson tells GAC attendees.Read More
Marketing|GAC18 Monday Video: Branded dollar giveaway a marketing hit Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.Read More
Marketing|Podcast PODCAST: Creating awareness through loyalty Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.Read More
Marketing|Podcast PODCAST: The key to understanding millennials This generation is changing many of society’s institutions, says author and GAC keynoter speaker Kristen Soltis Anderson.Read More
Marketing|Podcast PODCAST: Create products that generate emotion 'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.Read More
Marketing Secrets of marketing segmentation If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.Read More
Marketing|Operations|Podcast PODCAST: The impact of CUs’ hurricane relief efforts Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.Read More
Marketing PODCAST: Digital marketing advice from a former ‘annoying’ salesman The hardcore ‘Glengarry Glen Ross’ approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.Read More
Marketing PODCAST: Selling as an art form “Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”Read More
Marketing PODCAST: How social media has changed marketing CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.Read More