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Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Social Media Works for CUs
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
Creating Loyal Gen Y Members
September 9, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes.
Consumers Define Their Marketing Experiences
September 1, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Do You Play to Win or to Avoid Losing?
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
Treat Card Portfolios Like a School Dance
August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.”
How to Attract and Keep Younger Members
August 13, 2013
Service and respect top list of young adults’ priorities.
Two More Reasons to Keep Healthcare Reform on Your Radar
Patrick S. Jury
August 9, 2013
The opportunity for CUs to engage consumers is tremendous.
CU Member Loyalty Rises at Banks’ Expense
August 2, 2013
Financial crisis triggered many consumers to move their business from banks to CUs.
Create a Winning Card Program
Hit the guideposts of a successful credit card program.
Loans for All Reasons
Many CUs provide credit to meet members’ lifestyle needs.
CSR: The Power of Social Good
CUs harness corporate social responsibility as a risk-mitigation tool.
MLA guidance welcome, but CUs need more, says CUNA
The Department of Defense guidance on changes to the Military Lending Act, expected to go public Friday, has some key clarifications as requested by CUNA, but does not go as far as it should have.
Bicameral letter addresses CFPB’s arbitration proposal
The chorus of congressional voices calling for credit union regulatory relief grew louder this week with a letter to CFPB regarding the agency’s proposed rule on arbitration.
Credit card rewards: Two key findings
Rewards yield the highest return when cardholders actually redeem them.
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