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Follow the Laws of Branding
March 25, 2013
Smart CUs don’t push products; they promote their brands.
Meet the Needs of Evolving Member Households
March 21, 2013
Statistics outlined in a new U.S. Census report have far-reaching implications for CU membership growth and marketing strategies.
Olympia Beer Fans Get Carded
March 18, 2013
The “Oly Gold” card taps into Olympia’s strong regional identity, which made it a Hollywood product placement hit in the 1960s and ’70s.
Improve the Member Experience: Three Steps
March 14, 2013
Adapt to your customers' needs, reward those who are loyal to you, and don't just listen to their complaints—address them.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Socializing with Gen Y
March 10, 2013
Gen Yers are nothing like their predecessors.
Mobile Apps or Bust
March 1, 2013
Three questions to answer before starting the development of your mobile app.
Extreme Makeover, CU Style
February 20, 2013
While mobile services have taken off, the branch still plays an important member service role.
Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs
February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community.
Latino CU Visionary Leaves Legacy
Miriam De Dios
February 15, 2013
Coopera Founder Warren Morrow connected CUs’ need for growth with Latino communities’ need for dignified financial services.
Create a Winning Card Program
Hit the guideposts of a successful credit card program.
Loans for All Reasons
Many CUs provide credit to meet members’ lifestyle needs.
CSR: The Power of Social Good
CUs harness corporate social responsibility as a risk-mitigation tool.
MLA guidance welcome, but CUs need more, says CUNA
The Department of Defense guidance on changes to the Military Lending Act, expected to go public Friday, has some key clarifications as requested by CUNA, but does not go as far as it should have.
PODCAST: Turning financial services into FUNancial services
The CU startup gameFi wants to boost employee engagement with gaming concepts.
Bicameral letter addresses CFPB’s arbitration proposal
The chorus of congressional voices calling for credit union regulatory relief grew louder this week with a letter to CFPB regarding the agency’s proposed rule on arbitration.
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