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Awareness initiative to raise CUs’ profile
June 27, 2017
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
June 27, 2017
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
CU Makes Finances ‘smpl.’ for Young Adults
September 19, 2013
Basic savings, credit, and money management techniques make finances approachable.
Cause Marketing is a Win-Win Strategy
September 17, 2013
Some consumers will even pay more for services that are associated with a social cause.
Expectant Father’s Blog Delivers
September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him.
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Social Media Works for CUs
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
Creating Loyal Gen Y Members
September 9, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes.
Consumers Define Their Marketing Experiences
September 1, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Do You Play to Win or to Avoid Losing?
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
Treat Card Portfolios Like a School Dance
August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.”
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Same-day ACH debit payments promises added volume but demands added diligence.
Bitcoin, Ethereum, and the cryptocurrency bubble
Who pays the freight with cryptocurrency, and who’s left holding the bag.
Compliance: Requirements of Right to Financial Privacy Act
A question was recently posed to CUNA’s compliance staff about the Right to Financial Privacy Act. Specifically, what type of documentation is required from a federal government agency when it requests financial information on a member?
CUs must continue mortgage lending, CUNA witness to tell SBC
It is critical credit unions are able to continue to meet their members’ mortgage needs, CUNA witness Tim Mislansky will tell the Senate Banking Committee Thursday in a hearing on housing reform.
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your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?