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‘We’ve Got to Jump Forward’
March 25, 2013
Young adults have one commonality: Their use of technology.
Follow the Laws of Branding
March 25, 2013
Smart CUs don’t push products; they promote their brands.
Meet the Needs of Evolving Member Households
March 21, 2013
Statistics outlined in a new U.S. Census report have far-reaching implications for CU membership growth and marketing strategies.
Olympia Beer Fans Get Carded
March 18, 2013
The “Oly Gold” card taps into Olympia’s strong regional identity, which made it a Hollywood product placement hit in the 1960s and ’70s.
Improve the Member Experience: Three Steps
March 14, 2013
Adapt to your customers' needs, reward those who are loyal to you, and don't just listen to their complaints—address them.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Socializing with Gen Y
March 10, 2013
Gen Yers are nothing like their predecessors.
Mobile Apps or Bust
March 1, 2013
Three questions to answer before starting the development of your mobile app.
Extreme Makeover, CU Style
February 20, 2013
While mobile services have taken off, the branch still plays an important member service role.
Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs
February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community.
Catalysts for Change
Interviews with ACUC keynoters Mel Robbins, Brett Culp, Guy Kawasaki, and Neil Pasricha.
Borrowing Big Ideas
CU marketers seek inspiration from outside the industry.
CECL Is Coming: Are You Ready?
Prepare now for this significant and potentially disruptive approach to plan for credit risk.
7 competencies of a strategic CFO
‘You've got to be curious,’ Sally Myers says. ‘Find the real problem at the heart of the issue.’
EMV is no panacea to fraud
Fraudsters have raised their game, detective tells CUNA CFO Council attendees.
Understand your indirect lending costs
CFOs must get buy-in from the CLO and COO regarding your indirect lending operations.
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