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‘Satisfaction is Worthless, Loyalty is Priceless’
June 21, 2011
Ensure future growth by practicing operational efficiency, product distinction, and member intimacy.
Scenes from the America's CU Conference: Sunday
June 20, 2011
On Sunday, attendees learned how to attract Hispanic members and discovered what mountain climbing has in common with the business world.
Want to Attract Hispanic Members? Build a Community Presence
June 20, 2011
Several barriers have kept CUs from engaging fully with the Hispanic community.
The State of Social Media
June 1, 2011
CUs that report the most success with social media programs have put in the most work—time, resources, and attention.
Why People Change PFIs
June 1, 2011
Price, products, and proximity aren't the main reasons people change financial institutions.
Member Loyalty Pays Big Dividends
May 27, 2011
The one thing your competitors can’t duplicate is the experience members receive from your CU.
Age and Awareness
May 15, 2011
Attracting younger members can be tough when more than two-thirds of nonmembers age 18 to 24 know very little about CUs, according to CUNA's latest research.
Seven Questions to Ask Before Developing a Social Media Policy
May 13, 2011
Approach social media using an organized and planned approach, consistent with the organization's mission, strategy, and values.
Connect With Members Online
May 1, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
Marketing Award Winners Deliver Growth, Visibility
April 27, 2011
The common denominator among those named top marketers by the CUNA Marketing and Business Development Council: The dogged pursuit of growth.
Create a Winning Card Program
Hit the guideposts of a successful credit card program.
Loans for All Reasons
Many CUs provide credit to meet members’ lifestyle needs.
CSR: The Power of Social Good
CUs harness corporate social responsibility as a risk-mitigation tool.
MLA guidance welcome, but CUs need more, says CUNA
The Department of Defense guidance on changes to the Military Lending Act, expected to go public Friday, has some key clarifications as requested by CUNA, but does not go as far as it should have.
Bicameral letter addresses CFPB’s arbitration proposal
The chorus of congressional voices calling for credit union regulatory relief grew louder this week with a letter to CFPB regarding the agency’s proposed rule on arbitration.
Credit card rewards: Two key findings
Rewards yield the highest return when cardholders actually redeem them.
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