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Five Steps for Effective Social Media Marketing
October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives.
Ask Gen Y What It Wants
October 13, 2011
‘The outside-in approach to innovation starts with the customer.’
September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative.
CU Promotes 'People Powered Banking'
September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
Boomer Women: A Market Superpower
September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted.
Connect With Members & Prospects During Hispanic Heritage Month
Miriam De Dios
September 13, 2011
CUs nationwide are discovering opportunities to participate in community celebrations.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Here Comes the 'She-Conomy'
September 11, 2011
This and other key demographic, social, economic, and technological trends have substantial implications for CUs.
Young & Unaware
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
‘Break Up With Your Bank,’ CU Tells Members
August 26, 2011
CU aims to convince young adults to spurn higher-priced banks.
Catalysts for Change
Interviews with ACUC keynoters Mel Robbins, Brett Culp, Guy Kawasaki, and Neil Pasricha.
Borrowing Big Ideas
CU marketers seek inspiration from outside the industry.
CECL Is Coming: Are You Ready?
Prepare now for this significant and potentially disruptive approach to plan for credit risk.
7 competencies of a strategic CFO
‘You've got to be curious,’ Sally Myers says. ‘Find the real problem at the heart of the issue.’
EMV is no panacea to fraud
Fraudsters have raised their game, detective tells CUNA CFO Council attendees.
Understand your indirect lending costs
CFOs must get buy-in from the CLO and COO regarding your indirect lending operations.
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