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Awareness initiative to raise CUs’ profile
June 27, 2017
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
June 27, 2017
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
With Fees in Focus, Share the CU Difference
Ann Hayes Peterson
November 2, 2011
What marketing strategies should CUs employ as bank fees make headlines?
Don’t Be a Boiling Frog
November 1, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.
‘Dr. Penny’ Offers Gen Y Diagnosis
November 1, 2011
Tia Anderson’s prescription for attracting members of generation Y: Conduct banking on their terms.
Five Steps for Effective Social Media Marketing
October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives.
Ask Gen Y What It Wants
October 13, 2011
‘The outside-in approach to innovation starts with the customer.’
September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative.
CU Promotes 'People Powered Banking'
September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
Boomer Women: A Market Superpower
September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted.
Connect With Members & Prospects During Hispanic Heritage Month
Miriam De Dios
September 13, 2011
CUs nationwide are discovering opportunities to participate in community celebrations.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Same-day ACH debit payments promises added volume but demands added diligence.
NCUA outlines 2018 distribution as part of TCCUSF closure
The NCUA board Thursday issued a proposed plan to close the stabilization fund this year, which would provide credit unions with a distribution in 2018 likely between $600 million and $800 million.
Sell your ideas to the CEO: 5 steps
Bringing new initiatives to the CEO requires fresh ideas and an understanding of strategic objectives.
Tell your story; live your mission
No matter where you work there are opportunities to share the CU story.
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your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?