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Cause Marketing is a Win-Win Strategy
September 17, 2013
Some consumers will even pay more for services that are associated with a social cause.
Expectant Father’s Blog Delivers
September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him.
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Social Media Works for CUs
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
Creating Loyal Gen Y Members
September 9, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes.
Consumers Define Their Marketing Experiences
September 1, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Do You Play to Win or to Avoid Losing?
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
Treat Card Portfolios Like a School Dance
August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.”
How to Attract and Keep Younger Members
August 13, 2013
Service and respect top list of young adults’ priorities.
The High-Touch Contact Center
Technology is transforming CU call centers and increasing member expectations.
The State of Digital Wallets
Despite plenty of progress, a long road lies ahead.
Leverage Fintech Innovation
Many CU leaders are now considering partnerships.
Know the rules on holiday gifts
As the holiday gift-giving season begins, it’s a good time to review your CU’s Bank Bribery Act policy.
Compliance: One year later, TRID challenges continue
CUNA’s compliance team has received a number of questions recently that makes one thing perfectly clear: One year later, TRID continues to present challenges for credit unions.
NCUA posts CUNA-sought exam guidance for MBL rule
CUNA-sought examination guidance on the NCUA's new member business lending rules, which go into effect in January, was released today by the agency.
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