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‘Looch’ Helps CU Connect With Members
March 14, 2011
Social media campaign raises NMTW CCU's profile.
Social Media Growth
March 1, 2011
Companies see success using social media tools, social buying sites catching on, and communication tips for innovation work groups.
The Consumer Awareness Crisis
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
New Web Tool Will Help CUs Grow Membership
February 16, 2011
New tool will help tell the CU story and encourage consumers nationwide to join CUs.
Seven Savings Tricks for Gen Y
February 14, 2011
The term “gen Y savings” is an oxymoron.
Reach Out to Tomorrow’s Members
February 9, 2011
Make a good impression on young members early to ensure their future loyalty and your CU's growth.
Challenge Your Marketing Assumptions
February 8, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
Early Mistakes Lead to Life's Purpose
February 1, 2011
Youth financial education is a personal priority for Suncoast Schools FCU's Juli Lewis.
Marketing to Hispanics? Find the Right Translator
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
Millennials Need CUs—They Just Haven’t Met You Yet
January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools.
Create a Winning Card Program
Hit the guideposts of a successful credit card program.
Loans for All Reasons
Many CUs provide credit to meet members’ lifestyle needs.
CSR: The Power of Social Good
CUs harness corporate social responsibility as a risk-mitigation tool.
MLA guidance welcome, but CUs need more, says CUNA
The Department of Defense guidance on changes to the Military Lending Act, expected to go public Friday, has some key clarifications as requested by CUNA, but does not go as far as it should have.
Bicameral letter addresses CFPB’s arbitration proposal
The chorus of congressional voices calling for credit union regulatory relief grew louder this week with a letter to CFPB regarding the agency’s proposed rule on arbitration.
Credit card rewards: Two key findings
Rewards yield the highest return when cardholders actually redeem them.
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