Fascination is the most powerful way to influence decision making, according to Sally Hogshead. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers.
The discussion boards on CUNA’s Compliance Community featured an interesting discussion last week: what is the difference between the terms “share draft” and “checking account”? The correct use is important since credit unions pay dividends, not interest.