Scenes from the CUNA Economics & Investments Conference.

The hardcore 'Glengarry Glen Ross' approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.

“Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”

Regardless of age, people want to feel included at work, says the best-selling author and generational researcher.

‘My job as CEO is to attract, hire, retain, and inspire the best and brightest,’ says PenFed President/CEO James Schenck.

Carve out time for strategic initiatives, advises Sandi Carangi, CEO of Mercer County Community FCU.

Messaging must be compelling and speak to consumers’ aspirations and needs.

It’s time for CUs to ‘break’ their technology, speaker tells conference attendees.

Selling is a fundamental part of business development, says author Andre Taylor.

Partnering with local organizations and working with the media will raise your profile in the community, marketers tell attendees at the CUNA Marketing & Business Development Council Conference.