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Learn More about Member Value
Learn more about the benefits of membership.
Articles by Lora Bray
The Perfect Cup of Joe
Make your CU a part of members’ daily routine.
Live and In Concert
Attentiveness to members’ needs will result in repeated service encores.
Get Your Kicks
‘Talent wins games, but teamwork and intelligence win championships.’
Don’t Get Caught By Surprise
Surprises can be good or bad.
Doing nothing is a choice, but one that often leads to disappointing results.
Taking the Leap
‘The line between failure and success is so fine that we scarcely know when we pass it.’
What’s the Point?
How can your CU help business members succeed?
That Daring Young Man on the Flying Trapeze
‘Risk comes from not knowing what you’re doing.’
Finding Hidden Treasures
‘Individual unemployment is the strongest predictor of default.’
Times of Plenty
How might your CU help members grow and keep their harvest?
GAC Speaker Interviews
Exclusives with Gian Paul Gonzalez, Kristen Soltis Anderson, Amy Walter, and Scott Stratten.
Six Tips to Sales Success
Closing the deal takes resilience, the right attitude, and a laser focus on members’ needs.
Digging Through the Data
Analytics creates opportunities to develop high-value members.
Vote for the 2018 CU Hero of the Year
PODCAST: Stop trying to fix millennials
Draft House data breach legislation consistent w/ CUNA principles
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Who should be the 2018 CU Hero of the Year?