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Credit Union Magazine
Articles from our Experts in Marketing
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Why Care about Immigration Reform?
August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs.
CUs Are Cool Again. Embrace It.
August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious.
Time for Action on ‘the Vision’
April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Seven Steps to Better Business Development
January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it.
Bank Transfer Day—One Year Later
November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success.
Employment Picture a Bit Fuzzy
November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk.
Working Toward a Shared Vision
August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit.
What’s in a Name?
July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
Catalysts for Change
Interviews with ACUC keynoters Mel Robbins, Brett Culp, Guy Kawasaki, and Neil Pasricha.
Borrowing Big Ideas
CU marketers seek inspiration from outside the industry.
CECL Is Coming: Are You Ready?
Prepare now for this significant and potentially disruptive approach to plan for credit risk.
Compliance: Safe harbors for federal benefit garnishment
CUNA’s compliance staff was recently asked about a garnishment order for a member’s that receives federal benefits. The credit union determined the member did not have enough and the member asked the order be paid in full using those funds.
7 competencies of a strategic CFO
‘You've got to be curious,’ Sally Myers says. ‘Find the real problem at the heart of the issue.’
EMV is no panacea to fraud
Fraudsters have raised their game, detective tells CUNA CFO Council attendees.
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