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Credit Union Magazine
Articles from our Experts in Marketing
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Why Care about Immigration Reform?
August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs.
CUs Are Cool Again. Embrace It.
August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious.
Time for Action on ‘the Vision’
April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Seven Steps to Better Business Development
January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it.
Bank Transfer Day—One Year Later
November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success.
Employment Picture a Bit Fuzzy
November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk.
Working Toward a Shared Vision
August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit.
What’s in a Name?
July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
Transformation Is Mission Critical
Exclusive interviews with the thought leaders who will address CUNA’s America’s CU Conference.
Measure Your Marketing
CU marketers must grasp the CU’s overall strategic direction.
What’s Keeping Your CFO Up At Night?
Six issues cause restless nights for many chief financial officers.
Nominate a CU Rock Star
These unique, innovative people excel in their areas of expertise—and by doing so make the CU movement a better, more interesting place.
CUNA concerned with CFPB test on bankruptcy forms
CUNA is concerned with a report on consumer testing used by the CFPB to analyze periodic statement forms for consumers in bankruptcy, but concurs with some of its findings. The bureau issued a report in February on its study.
Good coaches aren’t unicorns
Empower yourself to better serve your members and your colleagues.
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