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Credit Union Magazine
Articles from our Experts in Marketing
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Why Care about Immigration Reform?
August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs.
CUs Are Cool Again. Embrace It.
August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious.
Time for Action on ‘the Vision’
April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Seven Steps to Better Business Development
January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it.
Bank Transfer Day—One Year Later
November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success.
Employment Picture a Bit Fuzzy
November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk.
Working Toward a Shared Vision
August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit.
What’s in a Name?
July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join.
A New Day for Reg Reform
Much-needed regulatory reform may be in store for CUs under a Republican Congress and a new administration.
Building Pathways to the Board
Recruit members as associate directors to diversify your board's composition and skills.
Champions for CU Beliefs
Our CU Heroes' passion lies in spreading CU values and improving their communities.
Small CUs: A Member's Lifeline
Regulatory burden is making it difficult for small CUs to do what they do best--serve members.
Interchange wars: Why ‘top of wallet’ is no longer enough
The new Holy Grail is 'top of app,' and it’s an area where the giant issuers have staked an early lead.
Compliance: Floor rates for variable-rate open-end loans
CUNA’s compliance staff went back to basics in a recent CompBlog entry examining floor rates on variable-rate open-end loans. These rates are governed by the Credit Card Accountability and Disclosure (CARD) Act.
Small CUs: A member’s lifeline
The time and resources small CUs dedicate to compliance ultimately comes out of members’ pockets.
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