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Articles from our Experts in Marketing
Answer the Calls to Action
July 01, 2012
Bring to bear the strength of the movement and act on CU issues.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Tip Your Hats to the ‘T-Stone’
June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
Satisfaction From aSmarterChoice
May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled
—a website designed to tell consumers more about CUs.
Are You Asking the Right Questions?
April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community.
Only One Shot at a First Impression
March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate.
‘Onboarding’ Clock Is Ticking
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
Poised for an Era of Growth
January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today.
The Tail of Bank Transfer Day
January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it.
Seize the Day
December 12, 2011
It's time to spend money on marketing and business development efforts.
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Same-day ACH debit payments promises added volume but demands added diligence.
Bitcoin, Ethereum, and the cryptocurrency bubble
Who pays the freight with cryptocurrency, and who’s left holding the bag.
Compliance: Requirements of Right to Financial Privacy Act
A question was recently posed to CUNA’s compliance staff about the Right to Financial Privacy Act. Specifically, what type of documentation is required from a federal government agency when it requests financial information on a member?
NCUA outlines 2018 distribution as part of TCCUSF closure
The NCUA board Thursday issued a proposed plan to close the stabilization fund this year, which would provide credit unions with a distribution in 2018 likely between $600 million and $800 million.
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your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?