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Articles from our Experts in Marketing
Answer the Calls to Action
July 01, 2012
Bring to bear the strength of the movement and act on CU issues.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Tip Your Hats to the ‘T-Stone’
June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
Satisfaction From aSmarterChoice
May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled
—a website designed to tell consumers more about CUs.
Are You Asking the Right Questions?
April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community.
Only One Shot at a First Impression
March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate.
‘Onboarding’ Clock Is Ticking
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
Poised for an Era of Growth
January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today.
The Tail of Bank Transfer Day
January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it.
Seize the Day
December 12, 2011
It's time to spend money on marketing and business development efforts.
Catalysts for Change
Interviews with ACUC keynoters Mel Robbins, Brett Culp, Guy Kawasaki, and Neil Pasricha.
Borrowing Big Ideas
CU marketers seek inspiration from outside the industry.
CECL Is Coming: Are You Ready?
Prepare now for this significant and potentially disruptive approach to plan for credit risk.
Compliance: Safe harbors for federal benefit garnishment
CUNA’s compliance staff was recently asked about a garnishment order for a member’s that receives federal benefits. The credit union determined the member did not have enough and the member asked the order be paid in full using those funds.
7 competencies of a strategic CFO
‘You've got to be curious,’ Sally Myers says. ‘Find the real problem at the heart of the issue.’
EMV is no panacea to fraud
Fraudsters have raised their game, detective tells CUNA CFO Council attendees.
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