CUNA Councils, the nation’s leading credit union professional development network, has made a $25,000 kick-off contribution to the ongoing CUNA Credit Union Awareness Initiative, which aims to create top-of-mind consumer awareness of credit unions as a category in financial services.
Last week CUNA publicly announced an initiative aimed at promoting awareness of credit unions that asks credit unions and credit union trade associations across the country to educate people in communities they serve. Taking up this call nearly two years ago was the Cooperative Credit Union Association.
The Cornerstone Credit Union League unveiled a multi-state awareness campaign Tuesday that aims to bring new members into the movement by communicating the benefits of credit union membership. The league and CUNA have committed to working collaboratively as both of their awareness initiatives progress.