SEATAC, Wash. (4/24/14)--For four years, Spokane (Wash.) Teachers CU has asked the community to vote online to determine which nonprofits should receive donations from the $1.8 billion-asset credit union.
This year, when Spokane Teachers asked, "Who do you love?" online and social media participation skyrocketed. Community members nominated 4,080 eligible nonprofits--a 383% increase over the 845 candidates in 2013, according to communications specialist Jonathan Manfredonia (Anthem April 22).
Facebook and other social media played heavily in the nomination and voting process, with one nominee snagging more than 2,000 shares promoting the contest through its Facebook cover photo.
KREM-TV 2 partnered with the credit union and put the call out for nominations during its morning news program.
Spokane Teachers also optimized the contest for smartphones and mobile devices.
The credit union saw a 317% increase in votes, to 6,676 this year from 1,600; and a 105% increase in Web page visits to 21,573 compared with 10,535 in 2013.
Of 10 finalists, the winners were:
Once the winners were announced on KREM-TV 2, the news spread throughout social media.
Manfredonia noted that the "Who do you love?" promotion was successful and engaging, and that the credit union hopes to increase participation next year.