Attendees share ideas about EMV at the Card Growth Workshop prior to CSCU's Solutions Conference in St. Petersburg,
Fla. on Wednesday.
CSCU officials encouraged credit unions to have a communication plan for the transition to EMV (Europay, MasterCard, and Visa) cards at a Card Growth Workshop on Wednesday, prior to CSCU’s Solutions Conference.
Expect a challenging transition, CSCU officials caution.
“In all the other markets that chip cards have been implemented, there has been a struggle initially as people transition their behaviors,” says Barney Moore, CSCU’s portfolio consulting services manager.
As members develop an increasing awareness of EMV, be ready to have productive conversations with them. Among many communication options, credit unions can use:
Credit unions should communicate and educate members about how the chip cards work and provide information about their increased security benefits, Moore says.
But before you get started, or before members flood you with questions, ask:
For additional information about the EMV transition, visit cscu.net/emv.