MADISON, Wis. (5/6/15)--CUNA Mutual Group will host a free webinar that provides insight into what drives middle-income car buyers.
The webinar, “What Matters Now: Car Buyer Insights from Middle-Income Americans,” will be held at 11 a.m. and 1 p.m. (CT) May 19 and conclude with a live Q&A session.
The webinar will offer research, tips and strategies designed to help credit unions enhance the member experience throughout the auto purchase process.
Among the topics to be addressed:
“Credit unions can add value to their members’ car-buying journey,” said Steve Hoke, CUNA Mutual Group director of loan growth products. “It’s important to consider how the continued growth of online everything--from researching, lending, buying, and insuring--impacts when and how you interact and reach your members as they shop for cars.”