Access trumps ownership in the future economy, Lisa Gansky, founder/chief instigator at Mesh Labs, told the CO-OP Think 15 Conference.
The sharing economy, where people share big-ticket items such as cars instead of owning them individually, is expected to grow quickly.
In 2013, the sharing economy accounted for $13 billion annually, compared with the rental market's $240 billion.
By 2025, the sharing economy will be even with the rental market at $335 billion annually, Gansky said.
Gansky is an entrepreneur, international speaker, and author of the bestselling book, "The Mesh: Why the Future of Business is Sharing."
Mesh Labs is dedicated to working at the intersection of urban and business innovation and the sharing economy, and maintains a global sharing-economy directory.
Five reasons for this expected growth:
Credit unions fit nicely into the sharing economy, said Gansky. "This is a great time to promote the fact that you have that past."
Gansky focused her talk on the CO-OP megatrend of "Ubitech"—the ubiquitous technology that transforms consumers' daily lives.