The leaders of Tesla Motors Inc., saw a technology shift coming and leaped when others waited, said J.B. Straubel, the company's co-founder and chief technical officer.
Straubel told the CO-OP Think 15 Conference he continues to be surprised the big automobile companies have been slow to embrace the electric car market.
When you look at the increasing power of lithium ion batteries, pushed by the consumer electronics industry, it should be obvious those batteries eventually would be used in automobiles, he said.
Straubel shared some reasons why Tesla, a relatively young company, is beating the rest of the automobile industry at electric cars:
Straubel's talk focused on CO-OP's "Helpfull" megatrend, which refers to "operationalizing" new technology and experiences.