What do baseball and credit unions have in common?

Both must base decisions on data, not doctrine or dogma, Rich Berg, CEO of Capital Partners, told CUNA CFO Council Conference attendees Monday during a breakout session called “MoneyBall for Credit Unions.”

The session’s name is a play on the Michael Lewis book that explained how the Oakland A’s overcame financial disadvantages by acquiring undervalued assets.

“Reframe how you make decisions,” Berg says, “and it will advance your credit union and might even be cheaper.”

Click here to view scenes from the CUNA CFO Council Conference.