A United CU staff member provides $25—and a warm hug—to a community member in Ness City, Kan.
Kansas credit unions brightened the day of more than 1,200 consumers across the state last month by giving away $32,000 through random acts of kindness.
Staff and representatives of 19 credit unions participated in the latest edition of the Kansas Credit Union Association’s (KCUA) “Make a Difference” events. They surprised people with meaningful gestures such as providing free gas cards or paying a lunch or coffee tab, creating an abundance of positive awareness of credit unions.
As at earlier events, organizers kept secret the giveaway locations and times to truly surprise the recipients. KCUA and participating credit unions tracked the day’s events on Twitter under the hashtag #theCUway.
“Credit unions exist to serve their members and their local communities,” says Susan Dyer, KCUA communications director. “This event is just one way to show the philosophy of ‘people helping people,’ and show the value of credit unions as not-for-profit financial institutions.”
To date, Kansas credit unions have given away about $86,500 and directly affected more than 5,000 consumers through Make a Difference events. Countless others have been exposed to these events through word-of-mouth, social media, and traditional media opportunities.