While searching for a replacement for its reloadable debit card, which was discontinued, the top priority for Connecticut State Employees Credit Union in Hartford was to find a card appropriately priced for its members, according to Dan Daigle, CEO of the $1.7 billion asset credit union.
After an extensive search, Connecticut State Employees selected the Everyday Spend reloadable debit card program from LSC, a subsidiary of the Illinois Credit Union League and a CUNA Strategic Services alliance provider.
“We liked the fact that members were allowed to fund the card themselves via the Internet, so right from the start that is an excellent new member benefit,” Daigle says. “The card also offers Visa’s zero-liability coverage for card-related fraud.”
The credit union has traditionally offered prepaid debit because members believe their money is secure using this product. “Prepaid also presents a nice budgeting tool for members.”
Another consideration in choosing Everyday Spend was the fact that LSC is a credit union service organization.
Other attributes of Everyday Spend:
Plus, branded cards carry the credit union logo.