LAS VEGAS (5/22/15)--CU Direct, a provider of lending, automotive and strategic solutions to credit unions has acquired Intuvo, a marketing automation software company.
CU Direct acquired Intuvo to deliver cross-selling and consumer-marketing automation solutions to the credit union industry, said Tony Boutelle, CU Direct president/CEO.
As a result of the agreement, Intuvo’s technology platform will extend CU Direct’s market reach to include tools that will be integrated with the company’s Lending 360 Loan Origination System’s cross-sell engine. Intuvo interfaces with many core banking software providers and origination systems.
Intuvo customers have improved their lending business by up to 30% by automating the analysis of real-time customer data and triggering personalized marketing through email, direct mail and sales automation, according to Jeff Shood, Intuvo president and co-founder.