MADISON, Wis. (5/27/15)--It’s not only U.S. credit unions that are angling to nab the attention of millennial consumers. Through the World Council Young Credit Union People (WYCUP) scholarship program, the international credit union community hopes to reach the younger demographic as well.
That effort continues later this summer at the World Council Credit Union Conference--running alongside CUNA’s America’s Credit Union Conference, July 12-15 in Denver--where WYCUP will provide a complimentary program agenda designed for participants age 35 and younger.
As part of the program, WYCUP participants will hear from Paul Smith, bestselling author of “Lead With a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire.”
Smith, a leadership trainer for international companies such as Hewlett Packard and Ford Motor Co., will teach attendees how to use storytelling to communicate and persuade in the workplace.
“Experience is always the best teacher, but a great story is a close second,” Smith said. “Every other form of leadership communication is a distant third.”
The WYCUP program also features:
“We have challenged the global movement to add 50 million new members by 2020,” said Brian Branch, World Council president/CEO. “The WYCUP program offers an excellent opportunity to turn young employees into lifetime credit union ambassadors, which is one way we can grow young adult membership worldwide.”