MADISON, Wis. (6/1/15)--For credit unions wanting to build a consistent image and message for their members and consumers, CUNA is now offering a web-to-print campaign branding tool.
CUNA Brand on Demand helps credit unions develop a characteristic or distinctive voice in a consumer environment that is flooded with messages and images. Each brand is built with campaigns that promote credit union services such as auto loans, home loans and mobile banking, as well as the credit union difference. Collateral materials support the campaigns and the overarching ideal.
“With CUNA Brand on Demand, credit unions have the power to create high-quality branded campaigns that will present themselves as their members’ best financial partner,”said Kristina Grebener, CUNA vice president of market research and consumer education.
Credit unions will access the customizable materials through a portal where they can adopt one of the available brand families.
“Your credit union’s brand represents a promise to your members,” Grebener said.
Credit unions can customize award-winning creative materials to use on postcards, websites, flyers and branch posters. Logos, URLs and even loan terms and disclosures can be uploaded to use on the brand collateral.