MADISON, Wis. (6/3/15)--Credit union leaders will have the opportunity to learn how to build a sales and service culture at the CUNA Sales and Service Culture Institute, Oct. 26-28 in Madison, Wis.

“Creating or advancing a successful sales and service culture requires top-down involvement, organizational discipline and a well-designed plan of action,” said Carla Schrinner, senior master trainer and implementation manager, CUNA Creating Member Loyalty. “Success is defined not only by how the members respond, but also by how all the staff are engaged in the process.”

Using a change management model, the event supports attendees’ exploration of sales and service culture best practices and generation of ideas for their own sales and service initiatives.

By focusing efforts on the institute’s three phases--transition, advancement and high performance--attendees can establish or validate practices that will achieve lasting results.

Highlighted sessions include:

• Critical Success Factors for a Value-Driven Sales Culture;
• Transitioning to a Sales Environment;
• Advancing Your Sales Culture;
• Transitioning to a High-Performance Sales Culture; and
• Action Planning.