MADISON, Wis. (6/9/15)--Installing a robust internal communications strategy can create a happy, engaged and committed workforce, a recent white paper from the CUNA HR & Organizational Development Council argues.
“Strategic Internal Communications: Creating a Dynamic and Informed Workforce” explores how credit unions can successfully implement an internal communications strategy, the critical components of such a program and the benefits an effective program can deliver.
“In order to truly succeed, an organization must attach a strategy to their communication so it works to better the organization, its employees and its members,” the paper said. “Credit unions, with a focus on helping and caring about members, are perfectly suited to benefit from an internal communications strategy.”
The paper draws upon insight provided by a number of credit union professionals who have successfully implemented and seen the tangible benefits of a solid communications plan.
For example, Unitus Community CU, Portland, Ore., has found that ensuring the president/CEO is closely involved is a key piece of a successful strategy.
Unitus accomplishes this by sending Patricia Smith, its president/CEO, to every branch at least once every two years to hear from frontline staff members directly.
“We go to great lengths to gather input from our members and share that with employees,” said Gayle Evans, Unitus Community vice president of human resources. “And we go to great lengths to gather employee input on what our members need. We have lots of good up, down, and sideways communication to support our member-service archetype.”
The paper also refers to Fortune Magazine’s annual “100 Best Companies to Work For” issue, and finds common themes among the work environments maintained by those organizations. The common attributes are:
The research is available in the white paper section of www.cunacouncils.org.