DEXSTA FCU President/CEO Jerry King, left, Board Secretary Marie Davis and Board Vice Chair Joyce Kidd. (CUNA Photo)
DENVER (7/13/15)--“People helping people.” “Not for profit, but for service.” The cooperative business model. These are just a few of the strong bonds that unite credit unions around the world. They are also among the discussion items as credit unions gather in Denver this week for America’s Credit Union Conference and World Credit Union Conference, co-hosted by CUNA and the World Credit Union Council.
As they celebrate their philosophy and the cooperative business model, credit unions must also build awareness of what distinguishes them in the market place. In that vein, News Now asked conference attendees how their credit unions created awareness in their communities.
DEXSTA FCU, Wilmington, Del., provides financial support for a local middle school located in the inner city. The credit union purchases school supplies and sponsors an athletic banquet that the school nearly canceled for lack of funding.
The credit union also participates in a local peach festival and holds a popular shredding event. But President/CEO Jerry King says that engagement from his staff is what makes the programs work.
“I’m a very big believer in collaboration,” King said. “If you don’t work together, you’ll never be successful. And my team definitely gets it.”